Virtual purchases increase by 50% during discount campaigns in Peru

The popularity of virtual shopping has grown in recent years, and Peruvian users are more interested in buying during campaigns like the one already famous Cyber Linio. According to the information provided by Linio, the last Cyber Linio campaign, held in March, recorded a 56% increase in sales. And 25% on the average purchase ticket, making it the most successful campaign in the market in 2022.


“The information we have collected during Telegram Number Data our campaigns such as Cyber Linio and Cyber Wow. They have shown that Peruvian online buyers are much more willing to buy and spend more on these dates,” said Jason Huertas, commercial director of Linio Perú. The general director also pointed out that the campaigns that generate the most interest among Peruvians coincide with the bonus gifts in July and December. Like Cybers, Black Friday and the Christmas campaign.


Why increase virtual shopping during the discount season?
Why increase virtual shopping during the discount season
However, purchase intention increases significantly when users find attractive coupons, offers or benefits. Like those offered at the Cyber Wow, which took place from April 18 to 22. Therefore, an increase of 65% is expected compared to Cyber Linio, which was developed in March. That is, Peruvians expect to make purchases when they find coupons, especially coupons that allow them to make virtual purchases.





What categories will be preferred in 2022?
From the beginning of January to date, the electronics category is the one that has grown the most in 2022. In second place is the Home category and in third place is the Fashion and Beauty category. These categories continue to be the ones preferred by Peruvian users, both in commercial campaigns and in normal weeks.


In the electronics category, mobile phones and computers are the most in demand. So far in 2022, the average ticket for mobile phones has increased by 23% and that of computers.