Send advertising via WhatsApp

IS IT POSSIBLE TO SEND ADVERTISING THROUGH WHATSAPP?
WhatsApp has become an essential tool for communication between people, as it allows the exchange of messages, calls, videos and files quickly and easily. The fact that it is a free application and available on different platforms has contributed to its popularity.


In the business field, more and more companies are using WhatsApp as a tool to improve communication with their customers, whether through customer service, sending notifications or promotions, among other actions. However, using WhatsApp for advertising purposes can be considered invasive, since users are not always interested in receiving advertising or promotions through this application, and they may consider it a violation of their privacy.


In this post we will see if it is legal to send advertising through WhatsApp, both to contacts and to unknown people.


WHATSAPP LIMITATIONS
In addition to complying with data protection and advertising regulations, WhatsApp Telegram Number Data has its own regulations that establish legal limits. By downloading the application, we agree not to use it for commercial or business purposes. This means that we cannot use WhatsApp to send advertising, promotions or any other type of commercial message. If the application is used to send unsolicited advertising, the commitment made when downloading it would be breached.


In addition, WhatsApp also has specific rules for using the platform in the business environment. For example, the use of automated software to send mass messages is not permitted, and the use of illegally purchased or acquired telephone numbers is prohibited. The use of fake accounts or third-party accounts to send commercial messages is also prohibited.


WhatsApp has an advanced filter system that detects when a user sends messages massively and proceeds to cancel the service due to breach of contract. Additionally, when an account is deactivated, the user receives a message stating: "Your phone number can no longer use our service."


WHATSAPP BUSINESS
As for WhatsApp Business, this version has been created to adapt to the needs of companies. It offers an application programming interface (API) that allows you to implement tools for customer management, sending mass messages and tagging customers, among other functions. These tools can be useful for improving customer service, increasing sales, and building loyalty.





However, it is important to comply with certain requirements to avoid legal problems. For example, it is necessary to have a specific device for WhatsApp Business and obtain users' consent before starting to interact with them through this application. This means that companies must obtain explicit permission from users to communicate with them through WhatsApp Business. What's more, we must ask the client to add us to their contact list, otherwise the mass messages will not reach them.