Creativity will be the theme of actions

With the various economic and political turmoil , many aspects and values of society will be revamped and "restructured" in the future . To communicate better with consumers, you need to be aware of some signs of transformation. Analyzing people's behavioral changes and offering something more is the basic premise . This is because creativity will be the motto of actions for 2019, according to data from WGSN.The company specialized in trend analysis and forecasts presented the "Vision for 2019" report, made up of three macro trends - Local Communities; In touch; and Creative Manifesto -, which will guide the way people around the world will consume and do business in two years.After overcoming the chaos - currently experienced due to the reactions of contemporary society filled with strong and instantaneous emotions - consumers will create solutions in order to take things one step further. In the business environment, companies will be induced to invest in new forms of manufacturing.


For creatives, design will go far beyond developing a product. It will be the elaboration of new design systems: the social and critical.Age of creativity Inequality and pressures to fit in are already and will be even more questioned. Currently, reactions seek to immobilize institutions: questioning the systems that have defined our world, through lack of trust in authorities and revolt against standards and norms. In two years, the trend is that we will encourage creativity. As? Joining political parties, subcultures and resistance movements; infiltrating Institutions with creative energy; stimulating Email Marketing List new discourses until finding self-expression; designing systems, not just things.For creatives, getting into the discomfort zone is essential. The idea that "you can tell when something is good if people are afraid of it" may sound far-fetched, but it is increasingly true. These professionals will be essential across the workforce to reinvigorate business and design, with the aim that creative minds will drive the future.





Gray Group and Tata offers a Dare to Try bonus.The prediction is that in the future the foundation will be the creation of systems and not objects. We're going to need more experiences, and experience design will increasingly come from sources outside the West. New standards, narratives and points of view that are not widespread will gain ground. The WGSN report also points out that several positions, as we see them today, will cease to exist, after a revolution at work. Due to the automation of the market, people will look for more technical courses than the graduation itself.Three points raise questions that companies must answer:In touch: as the experience market gains more followers, companies realize that engaging with their consumers needs to be more than just fun. You need to pay attention to your real demands. That is, what they want to live, experience, feel. How to stay relevant through the experiences offered?Local communities: how can brands contribute to the local economy? What does this bias mean for the company and who are its allie.