Google Ads Help states

SL shows a good conversion rate and can be more effective than lookalike audiences. If the size of the list allows more than users , then it can also be safely connected for search remarketing, albeit with less adjustment of bids. Smart List will be relevant for large projects where traffic reaches at least , users per day. Then it is quickly assembled and updated correctly. If your project has about users per day, then the list can take about a month to collect and it will be quite difficult to evaluate its effectiveness. Smart Google Display Network – a smart campaign on the Display Network  You can set up a Smart campaign in just a couple of minutes. The system will then automatically monitor and optimize it based on your goals, as well as provide you with statistics. Now the advertiser does not have to set up targeting.

Calculate bids and create ads, because these photo retouching operations are automated in smart campaigns. You simply upload the assets headlines, descriptions, images, and logos that will create ads that are compatible with virtually all placements on the Display Network. How we use smart media campaigns Optimization with pay per clicks when the client needs branding development of the client s brand itself, promotion of a new brand of goods in an online store, etc. With these settings, we receive the maximum amount of traffic, and the cost per click is several times cheaper than in a regular display campaign with customized targeting. And, of course, this type of campaign is much cheaper than placing banner ads on third party resources.



If the optimization is set to clicks and this is branding, then the conversion rate and CTR may be lower than the average performance of media campaigns for the account. Optimization with payment for conversions, when the main goal is sales / leads. With such settings, there is virtually no risk that the campaign will be unprofitable, because if there were no conversions, then there are no expenses. In the worst case scenario, if you don't get any conversions from your campaign, you're just getting free traffic.