Digital Marketing Trends for 2022

Digital marketing trends for bring new directions in the way of advertising online and also the resumption of characteristics that have been popular in the past. We've gathered the main digital marketing trends for , highlighted by the yard. team, that deserve to be on your radar this year if you have a company and/or work with online marketing and advertising. Data Driven Marketing, or data-driven marketing, refers to decision-making within marketing based on concrete information collected in various ways. This type of “methodology” is already used by some companies and agencies, such as yard. Therefore, brings advancement and maturation of the market in relation to Data Driven . What we can expect from this year is the development of a data culture, which results in valuable insights for the most varied areas of marketing. Whether to optimize a product, to produce rich content, to create an advertisement, among other possibilities.


Even in areas such as design and copywriting phone database that, at first glance, do not seem to take advantage of Data Driven, we will see more and more use of it. In practice it is simpler than you might imagine. When activating an ad on social media, you can create three text versions and three image versions. After a few days of testing, the ad that received the most clicks or registrations serves as a guide for variations and future creations. 2 – Starting this year, we will see the integration of the sales sector with marketing more frequently, mainly through the use of data and software. It will be increasingly important to use systems that help with this integration, such as marketing lead management software, such as RD Station , or customer relationship management software, such as CRM. Those who only make ads by sending the click directly to WhatsApp miss countless opportunities to generate data that will improve the intelligence and performance of ads in the medium term.





3The year 20 only accelerated a trend that had already been little by little: the decrease in consumer visits to bank branches, physical stores and other establishments present in their routine. And now, from , this consumer behavior should be even more present across the country. It seems contradictory to talk about digital and humanized care in the same sentence. But many companies, especially the newer ones and more attentive to market trends, are making great use of the of digital, without making it impersonal or robotic. There are many examples, such as digital native banks in which service is 100% online and the customer still receives support from a person, without having to go through “screening” with a virtual attendant. DESIGN TRENDS FOR  design-trends-Basically, there is no denying that the pandemic, between and , influenced the way people see the world. The same occurs when thinking about the relationship between design.