There is nothing superfluous in it

Thanks to this, your ad will look good regardless of where the user comes across it. First, test! One graphic is not enough! From the article about the structure of an advertising campaign , you already know that each ad set should contain several advertising creatives.

This is so that Facebook's algorithms can assess which version recipients respond to better, and therefore which one will provide you with phone number list cheaper results. Don't assume that your audience will respond best to the creative you like the most. If you have a small advertising budget, 2-3 ads with different images will be enough in one set. It is important that these creations are very diverse at first glance.



The colors you use may be different, but so will the form. Test, for example, a clean photo, a photo with graphic elements and just graphics without photos. There is no point in testing very similar photos ( 3 slightly different shots from the same photo session) or graphics that differ by slightly shifting elements. It is worth checking, for example, the use of different background colors. You can experiment with frames and other graphic additions.