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These are constant changes of poles
If creativity is not part of the culture of the company itself, then it will be very difficult to introduce it from the outside. But we always try to put some kind of spark in projects that can ignite a fire of love for creativity and experimentation in the team. Therefore, for every creative branding there is its own antipode - calm and traditional. Interview about branding, naming and common sense in creativity Patsany spoke about branding trends in the world Many global brands managed to switch to the “femme” wave in time, and now to “recycling”, “eco” and everything like that.
Tell me, should this flexibility be immediately Buy Bulk SMS Service incorporated into the brand philosophy? Or is a brand not a constant and this is where the communication strategy comes into play? How to work and not fall out of the general process of transforming the world? Evgeniy Zingerman: I often tell both clients and my students that branding is a dynamic process. 
The trends that are mentioned are primarily a consequence of large social shifts in Western societies and ignoring them would be the equivalent of shooting themselves in the foot for brand marketing departments. The same Victoria Secret, which resisted accepting the new reality for the longest time and continued to promote the image of a woman as a beautiful object for a man. |
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