Don't make paid traffic for your company before reading this

If you own or hold a decision-making position within a company and are wondering whether advertising on social media and Google is a good way to get more customers, read this article before making a decision. WHAT IS PAID TRAFFIC IN PRACTICE? Paid traffic is one of the possible sources of access that a company's website or online store can have. In practice, the company pays for space to advertise on a platform (Google, Facebook, Instagram, TikTok, LinkedIn, among others). The idea is the same when advertising in a magazine or newspaper, for example. The advertiser is “renting” the space in that vehicle to show an advertisement about his company. Paid traffic management is a digital marketing strategy that has become increasingly popular in recent years. Any company can advertise on the platforms mentioned above if they follow the rules and standards of each one of them, however, not all businesses are capable of achieving good results when investing in paid traffic.


Below, you will find 4 tips on how to phone number data prepare your company before starting to invest in paid traffic to increase your chances of success. paid-traffic  Ads on social media and Google start within minutes of being activated on the respective platforms. And your company's sales team needs to be prepared for the increase in the number of potential customers needing service. Depending on the type of product and size of investment, analyze the need to increase the team with SDRs (Sales Development Representative) to carry out an initial and qualify your leads. A good advertisement, to the right people at the right time, will be of no use if, after registration, the lead takes more than 48 hours to be served. Keep in mind that, if the person is really interested in your product or service, they may be looking for other companies too. And if your team takes a long time to respond to a quote request, for example, your future client may end up doing business with a competitor in the meantime.





If your company does not yet have the structure to assemble a team of salespeople, at least make sure your leads are in email marketing automation. This way, you can provide your potential customer with information and content about your company, product or service, making them remain interested in what you offer until they receive service. In the case of e-commerce it is no different. Your store needs to be prepared to serve a larger volume of users who will access it through ads. 2  Some merchants may think that “being on the internet” is enough for an online store to sell. But that's not how it works in practice. Any physical store that wants to expand its sales geographically is on the internet. So it takes planning and investment to offer a good service compared to the competition. Before investing in paid traffic, carry out a good review of various aspects of your company's marketing. Value of products, demand, shipping, competition... If you sell products from the same brand that are found on a marketplace like Mercado Livre, for example, competing with shipping and delivery speed can be a challen.