How To Do A Simple, Effective Content Audit Of Your Blog

Although creating new and attractive content is important, so is reviewing your old content. A content audit can show website owners what changes they should make to ensure relevant content that will entice clicks and lower bounce rates. Continually planning and writing fresh content is a crucial part of every content strategy, but knowing what works or doesn’t work gives you an edge. A recent study shows that only 63% of websites performed a content audit at least once.


Content audits help identify content that performs well, content that could be improved, and content that should be removed or repurposed. These europe mobile number list activities can directly impact organic traffic, conversion rates, and other goals you’ve set for your business. A content audit is a long process, and many business owners wonder if it’s worth the investment. However, a good content audit can benefit your long-term strategy and yield tremendous results - Siege Media reported a 57% growth of organic traffic after deleting 15% of existing content. If your business stagnates or you’re not satisfied with the results of your content, then you should consider performing a complete content audit of your website. For example, I did a content audit on a medium-sized website and experienced a whopping 487% growth in organic traffic.





Increased time spent on site, and decreased bounce rate. An effective content audit process consists of: Collecting and organizing data Analyzing collected data and taking the action Tracking and measuring the impact of changes These three steps simplify the content auditing process and allow businesses to gain more control over their website’s content.