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Get ridiculously tailored with your content
9. Identify pain points, solve them with incentives
Rachel Moffatt, Social Media Manager at Express Writers The best way to grow your email list with quality subscribers is to provide an incentive your target audience would find valuable. Provide a solution to the problems they’re facing! One Country Email List of the best ways to do this is through content upgrades on individual blog posts. It’s the perfect way to get new visitors to your website to take action after reading a blog post. And it will definitely give your list a major boost! ![]() 10. Brian Dean, Founder of Backlinko My number list building tactic (by far) is The Content Upgrade. When I first started building my email list I’d offer every visitor the exact same “bribe”. So whether you were reading a post about link building or keyword research, you were offered the same exact ebook. Needless to say, that untargeted approach didn’t work very well. In fact, my sitewide conversion rate for email optins was below 0.5 percent. Then one day I stumbled on a strategy called The Content Upgrade. Instead of offering everyone the same thing, I offered them something ridiculously tailored to what they were reading. In fact, the offer was a “bonus” from that same post. For example, someone reading about link building tips would get offered an extra five tips by signing up. And it worked! One of my posts saw a boost in conversions of 785 percent. And many others have had similar increases. 11. Give away something of value Nick Westergaard, Chief Brand Strategist at Brand Driven Digital As a speaker, my number one list building tactic is offering my slides as a free download with your email address. The slides are something attendees often want and email is something easy to give for that. It’s a win-win! |
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