Send bulk messages via WhatsApp Business (2025)

The WhatsApp app, intended for personal use, allows you to send mass messages through broadcast lists , to up to 256 recipients.

So, how do you send bulk messages on WhatsApp? To do this, you just need to:
Log in to the WhatsApp app. If you don't have it downloaded, it's available for iOS and Android.
Find the tools menu: there are 3 dots located at the top right of the screen


How to send bulk messages on WhatsApp Business
Although WhatsApp and Meta (the company that owns it) are primarily focused on personal messaging, sending bulk WhatsApp messages is a common practice in a digital marketing strategy , especially in WhatsApp marketing . With WhatsApp Business, you can send bulk messages for commercial purposes, which are called marketing messages . Typically, these bulk WhatsApp messages are targeted at prospects.
WhatsApp Business is the messaging platform's free app for businesses , and is available on Google Play for Android devices or the App Store for iOS, similar to WhatsApp for personal use. The WhatsApp business app lets you create a business profile and communicate with prospects using the regular WhatsApp app.


In WhatsApp Business, messages are also distributed through broadcast lists and can contain photos, videos, GIFs, and other multimedia content, just like a private WhatsApp message sent in a personal conversation. Broadcast lists Qatar WhatsApp Number List can also contain a maximum of 256 recipients.
Additionally, when sending bulk messages on WhatsApp, it's important to keep in mind WhatsApp's anti-spam policy , which became stricter in September 2019 to prevent the abuse of unwanted messages.


How to send bulk messages on WhatsApp Business with broadcast lists
As we mentioned above, broadcast lists are the easiest way to send mass messages on WhatsApp. The process is the same for both WhatsApp for personal use and WhatsApp Business: you need to open the
Send mass WhatsApp messages
A list will appear to which you can add contacts from your address book. To receive messages from the broadcast list, these contacts must also have your number saved in their address book.
You can add a maximum of 256 contacts to your broadcast list . The number of daily messages is also limited to 256.
Difference between mass messages in broadcast lists and WhatsApp groups
Although some people may misunderstand its purpose, a broadcast list doesn't work the same as a WhatsApp group. The main difference is that a broadcast list allows recipients to remain private . Only the sender has access to the list of recipient names and phone numbers.


When you send a message from a mailing list, each recipient receives it individually in a personalized chat with you (with your company profile, in the case of a business mailing list). Similarly, if they reply, they will do so in a personal conversation.
For the sender, a speaker icon identifies messages sent via the broadcast list. The recipient receives the message from the broadcast list as just another message, without any distinguishing features.





In the following example, the user received the first message via a mailing list and then continued the conversation with the company in person .
Send mass WhatsApp messages 2
A distribution list for sending bulk messages on WhatsApp would be the equivalent of sending an email with a blind carbon copy. Therefore, there's no doubt: this is the channel you should use to respect your contacts' privacy and the GDPR .

Broadcast lists from WhatsApp Web
Recipients will use their cell phones to receive your WhatsApp messages, but the most convenient work tool for sending them is another matter. For your company's marketing efforts, you may prefer to work with a computer.
hatsApp has a desktop version called WhatsApp Web that can be easily used on a computer. This version of the app does not (at this time) allow you to create broadcast lists. However, you can send messages to lists previously created on your mobile device.