TikTok launches Shopping Ads, its new advertising format

TikTok has already dethroned Facebook and Instagram as the most downloaded social network and one of the most used, especially by younger people. But far from being satisfied, the social network's plans seek to go further and now wants to promote its integration into electronic commerce. Therefore, it has launched Shopping Ads , its new advertising format that will allow brands and companies to access new tools to promote their products during broadcasts.




This is what the new TikTok Shopping Ads are like
In its official statement TikTok has explained Email Data Shopping Ads is a simpler, smarter and more advanced advertising solution that helps brands meet shoppers anywhere in the purchasing process, generating demand and increasing sales. It is a three-in-one solution with new formats to adopt and combine: video shopping ads , catalog listing ads and live shopping ads .


The goal of TikTok is to create infinite loops , where brands and content creators can come together to create sales advertising campaigns using imagination and creativity. In this way, it would provide a new source of income to content creators while expanding their commercial ecosystem.


In any of the three new formats available in Shopping Ads, we can see all the details of the promoted product superimposed on the video screen.


Video Shopping Ads
Testing of this new option will be available worldwide. With it, brands will be able to place hyper-relevant and comparable videos right on the “For you” page, so that everyone can see a specific product and more easily go to its description sheet.






Catalog Listing Ads
Its tests will be limited for the moment to the United States and for advertisers targeting this country. With this new feature, brands can more easily enter their product catalog in a video, in addition to enjoying new placements on the social network.




Live Shopping Ads
Testing will be available in the United Kingdom , Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and some guest accounts in the United States. The goal is to take advantage of the direct broadcast format to show the products being used in a tutorial, showing those users who are most likely to buy.