A new marketing strategy in the Metaverse

These selected users must be loyal: they will no longer be able to wait for simple updates of posts, articles, information; they will be looking for immersive stories, complete and captivating experiences. In fact, we think that especially in the early days of the Metaverse, users will be attracted by the possibilities, opportunities and novelties that are offered to them. It will take a long time (maybe decades) for life to assimilate

into the metaverse lifeforms. What risks threaten marketing in the Metaverse? Two main risks threaten marketing in the Metaverse: one Job Function Email Database directly related to advertising and marketing, and the other to potential buyers. The problem with Ads is that no matter how powerful and perfect the research on them is, they are likely to remain microscopic in the world of the Metaverse. In fact, with millions or billions of attractions, the hierarchy of which is currently unimaginable, every decoy we launch risks being lost without significant effect.

Users, on the other hand, may lose all attention and eventually any taste that guided them: lost in the exploration of such a vast and stimulating novelty, they may no longer follow their classical interests and find themselves in the Wandering their proposals uncontrollably among numerous opportunities, never finding a precise path. How to deal with these two risks? Our solution comes from