Email newsletter with useful tips and life hacks: how to prepare and launch

An email newsletter with useful tips and life hacks is a powerful tool for building trust with your audience. The main difference from other types of newsletters is the practical benefit for the reader, which means that such a letter is highly likely to be read to the end. We will tell you how to correctly identify subscribers' problems, compose a letter structure and launch it into work so that the newsletter with life hacks works.
A newsletter with useful tips increases loyalty and engagement of your audience
Audience engagement and loyalty influence sales figures. That is, a well-thought-out newsletter with life hacks will ultimately lead to increased sales figures. By sending out useful tips, a marketer can solve a number of problems facing the company:

Increase engagement. Life hacks in your newsletter will remind the Germany Email Database client about you and your products - after all, sometimes without communication in newsletters, a person simply forgets that such a company and product exist. It is especially easy to forget about this if it is a product that is not bought every day, such as perfume or clothes with funny prints.
Show expertise and strengthen authority. Expert opinions and useful information will increase trust and warm up the audience for further interaction with the brand. For example, online cooking courses can send out useful video tips from an expert every month. This way, the audience will understand that the courses are taught by experts in their field and will be more likely to sign up for these courses rather than others.
Increase loyalty. Useful tips create a sense of care for customers - after all, they help solve a problem. Such a letter will not be perceived as advertising, but will arouse interest and a desire to learn more.
Close objections. Information about new products or promotions in the context of useful tips will help close customer objections. For example, for a jewelry store, it would be relevant to send out a mailing with tips on choosing jewelry to attract attention to new products or promotions.
Expand your subscriber base. Really valuable information will attract new subscribers who will find your content useful. It would be appropriate to ask them to subscribe to your social networks, where you publish even more useful tips.
A letter with life hacks is a good way to engage an audience tired of news and advertising. In contrast, newsletters with useful tips make it clear that the company cares about its subscribers. Such a letter is perceived more loyally, because it shows concern for the reader, rather than an urgent desire to sell him something.
How to Choose Newsletter Topics That Will Be Useful to Your Audience
It is important to choose the right topics so that useful tips are relevant to readers. Conduct research among your audience - what are they interested in, what problems do they face. To do this:



Survey your customer support operators or sales department. Collect frequently asked questions from users. This way, you will be aware of what customers are most interested in and what relevant topics need to be covered in your newsletter.
Conduct surveys. To make it easier to write advice, you can organize surveys in email newsletters - what is interesting to your audience. To do this, at the end of the letter, ask a simple question with answer options so that the subscriber can immediately click on it.
Explore search engine query analytics. Look for informational queries on your product topics in Yandex Wordstat and, if you have launched advertising campaigns, analyze their results in Google or Yandex Advertising.
Analyze other sources. Subscribe to newsletters from competitors or foreign brands with a similar audience. Follow news and thematic publications in the media and social networks - Instagram, TikTok, VKontakte. For example, Pinterest can help you find visual concepts. This approach will help you create letters that not only attract attention, but also perfectly resonate with the interests of your audience.