This is how the habits of Mexican consumers have changed during the year-end season

SUSANA GALEANONOVEMBER 28,  
This is how the habits of Mexican consumers have changed during the year-end season
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The digital age has brought great changes to our lifestyle: new devices, applications and platforms make it easier for us to search for information and connect with people and companies, something that also applies to purchases. Recent studies have discovered some changes in the habits of Mexican consumers in relation to the end-of-year season. Do you want to know them?




Changes in the habits of Mexican consumers in relation to the end of year season
According to a study carried out by Ipsos , 40% of Mexicans have developed new purchasing behaviors during the end-of-year season, 9% above the global average.


Of course this is important information, since this is the most impo Email Data rtant time of the year for companies. So that you keep in mind what are the changes and evolution of the habits of Mexican consumers during the end of year season and know how to better approach your customers , Facebook shares the following data from the study .


Omnichannel prevails
We are at a point where online shopping is almost surpassed by offline shopping. Specifically in Mexico, consumers are becoming better and more confident in eCommerce every day, since they consider it easier to discover gifts to give to their family and friends and find better offers and promotions.


The study indicates that 68% of consumers in Mexico buy online, while 56% use their mobile devices while shopping in physical stores, to help them in their final decision.




We talk about Omnichannel: what it is, how it works




The mobile is the most used in purchases
[Tweet “47% of Mexican consumers will use their cell phone to research products”]


Mexicans use cell phones more to find items and services. The study indicated that Mexicans are the consumers who increased the use of smartphones the most during the end-of-year season in  , with 13% more compared to the previous year, while 47% of those surveyed assured that this year They will use their cell phones more to research more about the products and services that interest them.


Facebook and Instagram are great sources of inspiration
Social networks are the ideal places where Mexicans find ideas for their gifts. 52% of consumers in Mexico indicated Facebook and Instagram as their preferred platforms for inspiration.




Image: Facebook


Tips to improve your online sales experience on Facebook and Instagram this end of the year
According to Facebook, Mexicans are the Latinos who value our national product the most, however, just over half of us prefer foreign products since we attribute more value to them.





If you are a local producer, the way to differentiate yourself and obtain more sales is through delivery , since 76% of those surveyed assured that free shipping, followed by good delivery times, were the decisive factors for their decision to buy. buys.


Instant messaging brings consumers and sellers together
Within the survey it was revealed that Facebook and Instagram are the preferred means of contacting stores over email: more than 85% indicated that they are more likely to shop with brands that offer instant messaging services to find information about a product or track orders.


There is evidence that mobile travel will continue to be a trend in Mexico. Then ensure that your mobile site and/or app are ready to provide a frictionless experience for your consumers. A quick and effective day increases satisfaction and use of your time.